Playing For Change is a multimedia music project, featuring musicians and singers from across the globe, co-founded in 2002 by Mark Johnson and Whitney Kroenke. Playing For Change also created in 2007 a separate non-profit organization called the Playing For Change Foundation, which builds music and art schools for children around the world. == Origin == Playing For Change (PFC) was founded in 2002 by Mark Johnson and Whitney Kroenke. Mark Johnson was walking in Santa Monica, California, when he... [more on Wikipedia]